Thompson Rivers University - Open Learning
BDes - PLAR Digital Portfolio Submission
Contact
William Matthew Lazzarotto
1504 - 1003 Burnaby Street
Vancouver, BC V6E 4R7
Mobile: 604-803-5052
Email: mattlazzarotto@gmail.com
LinkedIn: linkedin.com/in/mattlazzarotto
Design for review
2025 ACEC-BC Meritorious Achievement Award Submission
2025 ACEC-BC Meritorious Achievement Award Submission
Award Submission Canada’s Top 100 Employers
Award Submission Canada’s Top 100 Employers
Photo Library Solution
Photo Library Solution
Smart City Isometric Illustration
Smart City Isometric Illustration
Transit Clear Lane White Paper
Transit Clear Lane White Paper
Illegal Passing Suite Brochure
Illegal Passing Suite Brochure
Public Safety Hero Infographic
Public Safety Hero Infographic
ABLE ClearLane eBook
ABLE ClearLane eBook
Modular Tradeshow display
Modular Tradeshow display
Global Vegan Magazine for PLANTED Expo 2021 in Vancouver
Global Vegan Magazine for PLANTED Expo 2021 in Vancouver
Recreation Surrey Apparel & Retail Brand Catalogue
Recreation Surrey Apparel & Retail Brand Catalogue
Recreation Surrey Transit Shelter Advertisements
Recreation Surrey Transit Shelter Advertisements
North Surrey Ice Centre opening 3-sided display
North Surrey Ice Centre opening 3-sided display
Studio Promotional - Hollywood True North Magazine
Studio Promotional - Hollywood True North Magazine
Statement of Competence
With over seventeen years of professional experience in graphic design and marketing, I have developed a comprehensive skill set that aligns directly with the learning outcomes of the Bachelor of Design program. My career has provided me with a strong foundation in both print and digital media, as evidenced by a portfolio that includes award-winning campaigns, corporate communications, and systems-level design solutions. I have a proven ability to manage projects from concept to completion, lead creative initiatives, and collaborate effectively with diverse teams to achieve strategic goals. This portfolio, along with my detailed work history, demonstrates a consistent track record of applying design principles to solve real-world business challenges, making me a suitable candidate for the remaining Prior Learning Assessment and Recognition credits.
Statement of Professional Knowledge, Skills, and Abilities
Throughout my career, I have acquired and applied a range of professional knowledge and analytical skills in visual and interactive communications.
Visual Communication & Print Design: I possess expert-level proficiency in applying design principles to print media, including advertising, publications, and corporate identity projects. My skills include advanced layout techniques, typography, image manipulation, and pre-press production. This is demonstrated in my work for the City of Surrey, including the Recreation Surrey Catalogue and various print advertising campaigns.
Interactive Communication & Digital Design: I have extensive experience in designing for digital platforms. This includes creating assets for web and social media, developing user-focused documents such as the ABLE ClearLane eBook, and designing and implementing systems-level solutions, such as the SharePoint-based photo library for McElhanney.
Art Direction & Project Management: In my roles, I have frequently taken the lead on creative projects, coordinating with marketing teams, managing timelines, and ensuring final outputs meet strategic objectives. This is evidenced by my work on multiple award submissions and brand campaigns where I was the sole or lead designer.
Curriculum Vitae
Summary
As a seasoned creative professional, I specialize in developing and executing impactful projects that align with corporate standards. My expertise in digital and print media keeps me at the cutting edge of industry trends and technologies. I excel in managing multiple projects under tight deadlines and budgets, ensuring organizational efficiency and success. My strategic creativity and problem-solving skills enable me to tackle complex design and technical challenges effectively. Additionally, I implement and coordinate team systems, digital asset management libraries, and analysis, fostering collaboration and driving results.
Experience:
McElhanney - Graphic Designer & Marketing Systems
2023/08 - Present
Design engaging communications (graphics) that effectively communicate information for the organization.
Leads and facilitates the updating and implementation of Marketing Communications team systems, including documentation, instructional videos, acquisitions, and updating the Marketing Resource system.
Conducts Lunch & Learn sessions, including a Movember Lunch & Learn interview, with positive feedback from participants.
Developed a comprehensive Photo & Video SharePoint Library to support Marketing & Communications efforts, ensuring high-quality visual content for client presentations and projects.
Created a supporting ‘How to’ video to help users familiarize themselves with the new Photo & Video Library.
Strengthens relationships within internal teams, establishes Marketing & Communications as a trusted resource, and fosters a collaborative work environment.
Transitioned to a full-time permanent employee.
Seon - Graphic Designer (Contract)
2022/05 - 2023/08 (1 year 4 months)
Designed digital assets, infographics, ebooks, white papers, and brochures.
Developed and implemented a project intake and tracking procedure.
City of Surrey - Graphic Designer
2014/07 - 2019/09 (5 years 3 months)
Designed award-winning collateral for print, social media, web, and internal communications.
Led and implemented a digital asset management system.
Absolute Results - Graphic Designer + Print Production Coordinator + Account Manager
2011/09 - 2014/01 (2 years 5 months)
Implemented a streamlined workflow and provided strategic improvements for cloud-based project management tools.
Ultra Digital Printing - Print Prepress Graphic Designer
2010/03 - 2010/12 (10 months)
Developed skills for print production in the marketing communications industry.
Education:
(In progress) Bachelor's Degree in Design, Thompson Rivers University (2023/01 - Present)
Intro to UX Design, Emily Carr University of Art and Design (2024/01 - 2024/04)
PHTG 1015 Professional Business Practices, Langara College (2017/09 - 2017/12)
Certificate in Digital Graphic Design, Vancouver Community College (2008/09 - 2009/05)
Awards and Honours:
2021 UN Climate Change – British High Commission Ottawa; 2021/04
26th Annual Communicator Award of Distinction – City of Surrey; 2020
2019 MARCOM Gold & Platinum Award – City of Surrey; 2019/10
2012 Event of the Year – Tourism Langley – CVEMS; 2013/02
2010/2011/2012 Outstanding Graphic Design – Langley Players Theatre;
2009 Brenda Barber Memorial Award – Vancouver Community College; 2009/06
Professional Qualifications and Memberships
(In progress) BDes from Thompson Rivers University.
RGD Canada Member - Affiliate RGD | Matt Lazzarotto
Certificate in Digital Graphic Design from Vancouver Community College.
Professional Cook Training Level 1 & 2 from Selkirk Community College.
Certifications: Learning Art Direction (LinkedIn), Creativity: Generate Ideas in Greater Quantity and Quality (LinkedIn), Actsafe's COVID-19 Safety Procedures Course, MPPIA Motion Picture Industry Orientation 2019, Pilot Certificate – Basic Operations Transport Canada 2023/12.
Industry-Related Short Courses
Emily Carr University of Art and Design: Intro to UX Design (2024/01 - 2024/04)
Langara College: PHTG 1015 Professional Business Practices (2017/09 - 2017/12)
LinkedIn Learning: Learning Art Direction, and Creativity: Generate Ideas in Greater Quantity and Quality
Actsafe's: COVID-19 Safety Procedures Course
MPPIA: Motion Picture Industry Orientation 2019 Online Exam
Professional References
Chantelle Mitha;
Brand Sustainment Lead & Senior Marketing Specialist
McElhanney
604 424 4887 | C 604 834 6906
cmitha@mcelhanney.comJenn Khun, BDes
Creative Services Lead
McElhanney
604-424-4897
jkuhn@mcelhanney.com
Software & Production Tools
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Lightroom, Acrobat, Bridge, Premier Pro, After Effects, Express, Beta apps, Express, Camera RAW.
Web Design & Tools: CSS, HTML, Adobe Dreamweaver, Adobe XD, Figma, WordPress, Squarespace, SharePoint.
Digital Asset Management: Implementation and coordination of digital asset management systems, for example: Media Valet.
Project Management Tools: Experience with cloud-based project management tools and workflow optimization.
Other tools: Canva, MailChimp, Topaz Studio, Mentimeter, Miro, Microsoft 365 suite (PPT, Outlook, Word, Excel, POWER Bi, Clipchamp, Forms), Google Gemini, Copilot.