City of Surrey
Project Title:
Recreation Surrey Apparel & Retail Brand Catalogue
Client: City of Surrey; Parks, Recreation & Culture
Project Date: Summer 2019
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The goal of this project was to create a comprehensive and visually appealing catalogue showcasing the retail and apparel offerings for Recreation Surrey staff. The catalogue needed to be user-friendly, informative, and visually engaging, making it easy for staff to identify and order necessary items.
Design and layout: Matt Lazzarotto
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The challenge was to create a catalogue that was both professional and approachable, reflecting the brand identity of Recreation Surrey. The design needed to be organized and easy to navigate, while also being visually appealing and inspiring.
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To address these challenges, I adopted a clean and modern design approach, using a combination of typography, imagery, and product descriptions. The catalogue was organized into clear sections, each highlighting a specific product category. High-quality product photography was used to showcase the items in detail. I also included pricing information and ordering instructions to make the process as easy as possible for staff.
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The catalogue has been well-received by Recreation Surrey staff, providing a valuable resource for ordering retail and apparel items. The clear and concise design has made it easy to navigate and find the desired products. The catalogue has also helped to promote a sense of unity and pride among staff, fostering a stronger sense of team identity.
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A clear and concise design can improve user experience.
High-quality product photography can enhance product appeal.
A well-organized layout can facilitate easy navigation.
A strong brand identity can create a cohesive and professional look.
Project Title:
Recreation Surrey Transit Shelter Advertisements
Client: City of Surrey; Parks, Recreation & Culture
Project Date: Winter 2018
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The goal of this project was to create a series of eye-catching and informative transit shelter advertisements to promote Recreation Surrey's programs and services. The ads needed to be visually appealing, easy to understand, and inspire residents to participate in recreational activities.
Design and layout: Matt Lazzarotto
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The challenge was to create a series of ads that would stand out in a crowded advertising landscape and effectively convey the benefits of Recreation Surrey's programs. The ads needed to be concise and impactful, while also aligning with the city's overall branding.
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To address these challenges, I developed a series of ads that used bold typography, vibrant colors, and striking imagery. Each ad focused on a specific theme, such as health and wellness, community engagement, or family fun. The ads included a strong call to action, encouraging viewers to visit the Recreation Surrey website or contact the department for more information.
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The transit shelter advertisements have been successful in raising awareness of Recreation Surrey's programs and services. The ads have inspired residents to participate in recreational activities and have contributed to increased engagement with the department.
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Strong visual design can capture attention and convey a message effectively.
A clear and concise message can improve understanding and engagement.
A strong call to action can encourage viewers to take action.
A consistent brand identity can help to build recognition and trust.
Project Title:
North Surrey Ice Centre opening 3-sided display
Client: City of Surrey; Parks, Recreation & Culture
Project Date: Summer 2019
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The goal of this project was to create a visually appealing and informative three-sided display to promote the opening of the North Surrey Ice Centre. The display needed to be eye-catching, easy to understand, and encourage residents to visit the new facility.
Design and layout: Matt Lazzarotto
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The challenge was to create a display that would stand out in a variety of locations and effectively communicate the key features and benefits of the new ice centre. The design needed to be visually engaging, while also being informative and concise.
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To address these challenges, I adopted a clean and modern design approach, using a combination of bold typography, vibrant colors, and eye-catching illustrations. Each side of the display focused on a different aspect of the ice centre. I used a mix of text and visuals to convey information in an engaging way. The display also included a strong call to action, encouraging residents to visit the new facility.
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The display was successful in generating excitement and interest in the new ice centre. It helped to inform residents about the facility's features and encouraged them to visit and participate in recreational activities. The display also helped to strengthen the Recreation Surrey brand and promote the city's commitment to providing quality recreational facilities.
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Strong visual design can capture attention and convey a message effectively.
A clear and concise message can improve understanding and engagement.
A strong call to action can encourage viewers to take action.
A consistent brand identity can help to build recognition and trust.
Project Title:
Recreation Surrey Personal Training Client Intake Form
Client: City of Surrey; Parks, Recreation & Culture
Project Date: Spring 2017
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The goal of this project was to create a clear and concise intake form for clients seeking personal training services at Recreation Surrey. The form needed to effectively gather necessary information, including client demographics, fitness goals, medical history, and emergency contacts.
Design and layout: Matt Lazzarotto
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The challenge was to design a form that was both visually appealing and easy to navigate, while also capturing a significant amount of information. The form needed to be clear and concise, avoiding any confusion or ambiguity.
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To address these challenges, I adopted a clean and professional design approach, using a simple black and white color scheme. The form was organized into clear sections, with each section focusing on a specific category of information. I used a combination of bold headings, clear labels, and ample space for client responses. The form also included a section for the trainer to gather additional information and observations.
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The intake form has streamlined the personal training process at Recreation Surrey, ensuring that all necessary information is collected efficiently and accurately. The clear and concise design has made it easy for clients to complete the form, leading to a smoother onboarding process.
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A clear and concise design can improve user experience.
A well-organized layout can facilitate easy navigation.
Effective use of typography and spacing can enhance readability.
A strong brand identity can create a cohesive and professional look.
