SEON / Safe Fleet - Graphic Design,
1 year contract; May 2022 – August 2023
Project Title:
Smart City Isometric Illustration
Client: SEON / Safe Fleet
Project Date: Summer 2023
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The goal of this project was to create a detailed and visually appealing isometric illustration that showcased various smart city applications and technologies. The illustration aimed to highlight the potential benefits of smart city solutions and to serve as a valuable marketing and reference tool for SEON/Safe Fleet.
Design and layout: Matt Lazzarotto
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The primary challenge was to accurately represent a complex urban environment in a single, cohesive isometric illustration. This required careful planning, attention to detail, and a deep understanding of perspective and scale. Additionally, the illustration needed to be versatile enough to be used in various marketing materials and presentations.
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To address these challenges, I adopted a modular approach to design, breaking down the city into smaller, manageable components. This allowed me to create a highly detailed and customizable illustration. I incorporated a variety of elements, including buildings, vehicles, pedestrians, and infrastructure, to depict a vibrant and dynamic urban landscape. The use of a consistent color palette and lighting scheme helped to create a unified and visually appealing composition.
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The completed isometric illustration has been successfully used in various marketing materials and presentations, effectively communicating the value proposition of SEON/Safe Fleet's smart city solutions. The illustration has helped to generate interest and engagement from potential clients and partners, contributing to the company's overall marketing efforts.
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A modular design approach can improve efficiency and flexibility in complex projects. Attention to detail and a strong understanding of perspective are essential for creating realistic and visually appealing isometric illustrations. Collaboration with clients and stakeholders is crucial to ensure the final product meets their specific needs and expectations.
Project Title:
Transit Clear Lane White Paper
Client: SEON / Safe Fleet
Project Date: Summer 2023
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The goal of this project was to create a comprehensive White Paper to promote Safe Fleet's ClearLane Automated Bus Lane Enforcement System. The document needed to be informative, visually appealing, and targeted to a variety of audiences, including transportation agencies, city planners, and policymakers.
Design and layout: Matt Lazzarotto
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The challenge was to condense complex technical information into easily digestible content while maintaining a professional and engaging design. The materials needed to be versatile enough to be used in various marketing channels, such as print, digital, and presentations.
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To address these challenges, we developed a consistent design language that incorporated the Safe Fleet brand identity. We utilized a clean and modern layout, with a focus on clear typography and high-quality imagery. The materials included a variety of formats, such as brochures, infographics, and presentations, to cater to different audience preferences. Key messaging and statistics were highlighted to emphasize the benefits of ClearLane.
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The document has been effective in raising awareness of Safe Fleet's ClearLane system and generating interest from potential clients. The White Paper has been used in various marketing campaigns, including trade shows, conferences, and direct mail. The clear and concise messaging has helped to educate potential clients and facilitate sales discussions.
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A consistent brand identity is essential for effective marketing.
A modular design approach can improve efficiency and flexibility.
Data visualization can help to convey complex information in a visually appealing way.
Clear and concise messaging is crucial for effective communication.
Project Title:
Illegal Passing Suite Brochure
Client: SEON / Safe Fleet
Project Date: Summer 2023
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The goal of this project was to redesign the inside spread of the Illegal Passing Suite brochure to effectively communicate the features and benefits of this safety technology. The new design needed to be visually engaging, informative, and aligned with Safe Fleet's overall brand identity.
Design and layout: Matt Lazzarotto
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The challenge was to condense a lot of technical information into a visually appealing and easy-to-understand format. The design needed to be clear and concise, while still highlighting the key features and benefits of the product.
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To address these challenges, I adopted a clean and modern design approach, using a combination of typography, imagery, and data visualization. The layout was organized into clear sections, each highlighting a specific feature or benefit of the Illegal Passing Suite. I used a combination of large, bold headlines and concise bullet points to convey information effectively. The use of high-quality images and diagrams helped to illustrate the technology and its applications.
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The redesigned brochure has been well-received by the sales team and has been effective in generating interest in the Illegal Passing Suite. The clear and concise presentation of information has facilitated sales discussions and helped to educate potential clients.
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A clean and modern design can enhance the overall impact of a brochure.
Effective use of typography and imagery can improve readability and visual appeal.
A modular design approach can improve flexibility and adaptability.
Clear and concise messaging is crucial for effective communication.
Project Title:
Public Safety Hero Infographic
Client: SEON / Safe Fleet
Project Date: Spring 2023
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The goal of this project was to create an informative and visually engaging infographic that would highlight the importance of fleet safety in the waste industry. The infographic needed to convey key statistics, such as accident rates and fatality rates, and encourage viewers to participate in the Public Safety Hero Award Program.
Design and layout: Matt Lazzarotto
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The challenge was to present complex data in a clear and concise manner, making it easy to understand for a diverse audience. The design needed to be visually appealing and memorable, while also effectively conveying the message.
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To address these challenges, we used a combination of bold typography, eye-catching visuals, and data visualization techniques. The infographic was organized into clear sections, each focusing on a specific aspect of fleet safety. Key statistics were highlighted with bold typography and striking visuals. We also included a call to action, encouraging viewers to nominate their best drivers for the Public Safety Hero Award Program.
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The infographic has been effective in raising awareness of the importance of fleet safety in the waste industry. It has helped to generate interest in the Public Safety Hero Award Program and has encouraged more nominations from customers.
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Data visualization can be a powerful tool for communicating complex information.
A strong call to action can encourage audience engagement.
A clean and modern design can enhance the overall impact of an infographic.
Effective use of color and typography can improve readability and visual appeal.
Project Title:
ABLE ClearLane eBook
Client: SEON / Safe Fleet
Project Date: Fall 2021
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The goal of this project was to create a visually engaging and informative eBook to promote Safe Fleet's ClearLane automated bus lane enforcement system. The eBook needed to clearly communicate the technology's capabilities, its impact on traffic flow and public transportation, and its potential to improve overall urban mobility.
Design and layout: Matt Lazzarotto
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The challenge was to present complex technical information in a clear and concise manner, making it accessible to a diverse audience. The design needed to be visually appealing and interactive, while also being optimized for digital reading.
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To address these challenges, I adopted a modular design approach, breaking down the content into easily digestible sections. The layout incorporated a clean and professional aesthetic, using a combination of typography, imagery, and data visualization to enhance readability. Key points and statistics were highlighted to draw attention to critical information. I also included interactive elements, such as clickable links and expandable sections, to provide additional details and resources.
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The eBook has been a valuable tool for the sales team, helping to educate potential clients and generate interest in ClearLane. The interactive and visually appealing design has made the information more engaging and memorable. The eBook has also been used as a marketing tool, helping to raise awareness of Safe Fleet and its products.
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A modular design approach can improve efficiency and flexibility.
Data visualization can help to convey complex information in a visually appealing way.
Interactive elements can enhance the user experience and engagement.
Clear and concise messaging is crucial for effective communication.
Project Title:
Modular Tradeshow display
Client: SEON / Safe Fleet
Project Date: Summer 2023
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The goal of this project was to design a versatile and visually appealing tradeshow display that could be easily adapted to different industry segments and marketing messages. The display needed to be modular, allowing for easy assembly and disassembly, and visually striking, capturing the attention of trade show attendees.
Design and layout: Matt Lazzarotto
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The challenge was to create a display that was both flexible and impactful. The design needed to be visually appealing and informative, while also being durable and easy to transport. The modular components needed to be interchangeable, allowing for a variety of configurations to suit different trade show environments.
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To address these challenges, I developed a modular display system that utilized a combination of fabric graphics and lightweight aluminum frames. The modular design allowed for easy customization, enabling us to swap out graphics and configurations to suit different industry segments and marketing messages. I incorporated high-quality graphics and engaging visuals to create a visually striking display. The display was also designed to be durable and easy to transport, making it ideal for frequent trade show appearances.
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The modular tradeshow display has been a valuable asset for SEON/Safe Fleet, providing a consistent and professional presence at trade shows and industry events. The flexibility of the design has allowed the company to adapt to changing marketing needs and target specific audiences. The visually appealing and informative display has helped to generate leads and build brand awareness.
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A modular design approach can improve efficiency and flexibility.
A strong visual identity can enhance brand recognition.
High-quality graphics and engaging visuals can capture attention.
Clear and concise messaging can effectively communicate key points.
