The Challenge

Operating under a stringent one-month deadline, the project demanded efficient coordination with a diverse group of writers, vendors, and contributors to ensure all content was delivered on time. The design also needed to be visually appealing and adaptable for both print and digital formats.

The Solution

I developed a clean and modern magazine layout that showcased diverse content, including articles, recipes, and vendor spotlights. My design incorporated striking visuals, such as bold typography and eye-catching imagery, to create an immersive reading experience. By adopting a modular design, I efficiently accommodated a range of content lengths and formats, ensuring flexibility throughout the publication.

How

I executed the entire layout in Adobe InDesign, creating master pages and paragraph/character styles for consistency. All contributor images were processed and colour-corrected in Adobe Photoshop, and the final file was packaged for both the print vendor and as an interactive digital PDF.

Evaluation & Impact

The completed magazine enhanced the attendee experience at the PLANTED Expo 2021 event. Its design and informative content resonated with attendees, helping solidify the event's position as a premier platform for plant-based innovation. Post-event feedback indicated the magazine was a valued resource. This project demonstrated that effective project management and clear communication are essential for meeting tight deadlines with high-quality output.