To elevate the PLANTED Expo 2021 experience, I designed a multi-page magazine layout for a special event program. This publication aimed to inform and inspire attendees about the latest trends, products, and insights in the vegan and plant-based community.

Design and layout: Matt Lazzarotto

With a tight deadline of one month, the project required efficient coordination with writers, vendors, and contributors to ensure timely content delivery. The design had to be visually appealing, informative, and adaptable to both print and digital formats.

We developed a clean and modern layout that effectively showcased the diverse content, including articles, recipes, and vendor spotlights. The design incorporated striking visuals, such as bold typography and eye-catching imagery, to create a visually engaging reading experience. By utilizing a modular design approach, we were able to efficiently accommodate various content lengths and formats, ensuring flexibility and adaptability.

The magazine successfully enhanced the overall experience of the PLANTED Expo 2021 event. The visually appealing design and informative content resonated with attendees, solidifying the event's position as a leading platform for plant-based innovation.

Effective project management and clear communication are essential for meeting tight deadlines. A modular design approach can improve efficiency and adaptability. Strong visual design can enhance the overall impact of a publication. Collaborating closely with writers and contributors is crucial for delivering high-quality content.